Featured GEO
What Is Generative Engine Optimization (GEO)?
GEO is how brands get recommended inside AI answers from ChatGPT, Claude, Gemini and Perplexity. Here's what the research shows actually works — and what doesn't.
5 min read
GEO & AEO playbook
Get recommended inside AI answers
Practical guides on Generative Engine Optimization — how the four answer engines pick who they name, backed by what we see auditing real answers every day.
Latest articles
AEO
How to Appear in ChatGPT Answers: An 8-Point Checklist
You can't control ChatGPT, but you can improve your odds of being cited. Eight evidence-based steps to get mentioned in AI answers — and three things to skip.
4 min read
GEO
GEO vs SEO: What Changes When AI Writes the Answer
SEO earns you a rank; GEO earns you a mention inside the AI's answer. Here's what carries over, what's genuinely new, and why you still need both in 2026.
4 min read
GEO
The Freshness Myth in AI Search: What the Data Shows
"Publish in the last 30 days or you won't get cited" is a myth. AI engines cite established pages all the time. Here's what the data says and when freshness truly matters.
2 min read
GEO
Why AI Engines Cite Reddit More Than Your Website
AI answers lean heavily on Reddit, YouTube and reference sites — often over brand pages. Here's why community sources win, and what you can realistically do about it.
3 min read
GEO
Does Schema Markup Help AI Cite You? What the Data Says
Schema markup won't raise your ranking or your AI citations — but it's not useless. Here's what Google and Microsoft actually confirmed, and what to do with schema.
3 min read
AEO
Answer Engine Optimization (AEO): Get Cited, Not Just Ranked
AEO is optimizing to be the answer an AI gives, not just a link on a results page. Here's what it means, how it differs from SEO, and what engines actually reward.
3 min read